Vision
ChatFi is your AI-powered financial sidekick, providing advice, automation, and peace of mind - in your pocket.
We combine cutting-edge AI with country-specific tax, accounting and financial rules to deliver instant, personalised advice on everything from taxes and budgeting to debt and pensions. Our goal is to make financial advice accessible to everyone, not just the privileged few who can afford traditional advisors.
Affordable, private, 24/7. For those who can't afford a financial advisor — and even those who can.
Current Features
- AI-powered chat assistant for UK finance questions
- Help with self-assessment tax returns, debt management, and financial planning
- Tax deadline information and payslip/tax code explanations
- Clear, jargon-free explanations of complex financial topics
- Up-to-date knowledge of UK financial regulations and best practices
Solving Real Problems
Personal finance is a mess - and the industry profits from keeping it that way:
- Hiring a good advisor costs hundreds — or thousands.
- Google results are conflicting and full of jargon.
- There's a massive trust and accessibility gap in financial advice.
44% of UK adults and 48% of Americans struggle with financial literacy.
Schools don't teach it. Advisors charge for it. Most people just guess.
The result? Stress. Avoidance. Expensive mistakes.
Our Development Roadmap
1. Enhanced User Experience
- User accounts with saved chat history
- Persistent memory of your financial details and preferences
- Voice input and output for hands-free assistance
- Real-time feedback as ChatFi searches for and processes information
2. Multi-Modal Document Processing
- Upload images of receipts for expense tracking
- Scan payslips to verify tax codes and deductions
- Submit bank statements for budget optimization
- Analyze investment portfolios from ISA documents
- Upload PDFs of financial documents for instant analysis
3. Enhanced Knowledge Base
- Deep integration with UK tax regulations and HMRC guidance
- Comprehensive database of financial rules and best practices
- Up-to-the-minute information on deadlines and compliance requirements
- Automatic updates when regulations change
4. Pro Subscription Features
- Tax return and accounts preparation tools
- Deadline alerts and automated reminders
- Advanced budgeting and financial planning tools
- Receipt scanning and expense categorization
- Filing and payment guidance with potential direct submission
5. International Expansion
- Roll out country-specific versions for US, Canada, Australia, and New Zealand
- Localized rules, forms, and integrations for each market
- Market-specific features tailored to different financial ecosystems
- Cross-country tax and financial planning for expatriates
Why Now?
Large Language Models (LLMs) just unlocked the biggest shift in personal finance since online banking — but no one's applying them properly.
The finance industry is ripe for disruption:
- Most people still rely on outdated tools, expensive advisors, or Google.
- Finance is rules-based and repetitive. Perfect for AI.
- AI enables advice that's instant, personalised, and radically more affordable.
We're early in the transformation — and we're building the product that defines the category.
The Team
Gordon Casey
13 years as a full-stack software engineer in sports betting, trading, and quant analysis. Microsoft-certified AI engineer. Currently in founder mode at Balaji Srinivasan's Network School in Singapore. Former Twitch-partnered professional poker player and streamer.
Martin McCurley
First-class Computer Science graduate. Built an AI assistant for the elderly as his final project. Former professional poker player and cardroom manager at a leading UK casino, where he scaled live and online operations with data-driven promotions. Now focused on building intuitive, trustworthy AI products.
Chris O'Connor
10 years in tax and professional services (KPMG, BDO, Ashurst). Specialist in self-assessment and partnership taxation. Also worked in business development and growth at Skyscanner. Brings deep domain knowledge and startup execution focus.
We've been friends for over 20 years — from grinding online poker in a shared flat, to training Muay Thai in Thailand. We thrive in high-stakes environments and trust each other completely.